MADISON, WI
Gawronski Media
WORK · CASE STUDIES

We find the leak in your funnel. Then we fix it.

Sometimes the leak is the ads. Sometimes it is the tracking, the targeting or the page they land on. Each case below shows where we found it and which parts of the funnel the fix touched.

CONVERSION · LANDING PAGES

The ads weren’t broken.
The landing pages were.

Caplansky’s Delicatessen

Caplansky’s Meta campaigns were sending shoppers to generic homepage and collection destinations. Rather than change the targeting or creative, we changed where the traffic landed.

Dedicated landing pages matched each campaign’s intent. Same campaigns. Same audiences. Same creative. Better destinations.

Landing pages developed in partnership withPaceFWD
+164%PROSPECTING BUYERS−62%COST PER BUYERFlat advertising spend.
RETAIL MEDIA · NEW-TO-BRAND

The new-to-brand bet.

Scott & Jon’s

Scott & Jon’s wanted more than efficient sales from existing customers. GM shifted retail media toward acquiring new buyers across Instacart, Walmart, Target, Albertsons, Whole Foods, DoorDash, and Sam’s Club.

By July 2026, Scott & Jon’s recorded its biggest sales month ever on lower spend. New-to-brand acquisition nearly doubled in three months.

NEARLY 2×NEW-TO-BRAND IN 3 MONTHS
New-to-brand acquisition
+~100%
Return on ad spend
537%
Monthly sales
Record high
DTC MEDIA · CREATIVE STRATEGY

The record month.

Hormbles Chormbles

After a flat month, Hormbles introduced creator-led ads. GM tested the creator concepts against the brand’s existing ads and moved budget to the ones people engaged with. Engagement jumped and traffic got cheaper, with only a modest increase in spend.

With spend increasing 79%, clicks climbed 6.5×. Click-through rate rose 539%, while cost per click fell 73%. The winning creator angles became the starting point for the next round of tests.

6.5× CLICKSON 1.8× SPEND
Spend
+79%
Click-through rate
+539%
Cost per click
−73%
Instacart

PUBLISHED CASE STUDIES

More than 30 CPG brands since 2018. Featured in Google and Instacart published case studies.

Instacart Fastest Growing Brands list →
Actual VeggiesACTUAL VEGGIESFrom launch in July 2021 to 7,500+ stores, with all digital directed through Instacart.Instacart case study →TopFox SnacksTOPFOX SNACKSTriple-digit YoY sales lift in under two months, held for a full 12 months.Instacart case study →