Paid Media Advertising for Food, Beverage and CPG Brands
Paid media on the shelf and on your site. The part after the click is usually where the money is going.
Get a funnel audit →30+ CPG brands on the shelf right now.
We find where your funnel is leaking.
We look beyond campaign performance to understand what’s actually limiting growth. From retail placements and paid media to measurement and landing pages, we identify the constraint, fix what matters, and make every advertising dollar work harder.
See what we’d find in yours →- Conversion reporting
- DARK
- since Jul 1
- Mobile LCP, paid LP
- 6.1S
- +3.6s vs target
- Sponsored coverage
- 4 / 11
- accounts live
- Not a media problem
- 2 OF 4
- fixable in-house
- 3.Google Ads conversions stopped reporting Jul 1INTENTINTENTGM
- 4.LCP 6.1s on mobile paid landing pageCONVERSIONCONVERSIONGM
- 1.Sponsored coverage in 4 of 11 accountsRETAIL MEDIARETAIL MEDIAGM
Retail media
Win the right placements where shoppers are ready to buy. We manage sponsored products, retailer coverage, promotions, and budget allocation across the retail networks that matter to your brand.
Explore retail media →DTC media
Reach the right shoppers beyond the shelf. We build and manage paid social and search campaigns, test audiences and creative, and connect acquisition to measurable business outcomes.
Explore DTC media →Intent
Understand what’s driving demand instead of guessing. We analyze search behavior, audience signals, creative performance, and conversion data to identify what shoppers respond to and where opportunities exist.
Explore intent →Conversion
Turn more paid traffic into customers. From campaign-specific landing pages to product pages, offer structure, and site performance, we improve the experience between the click and the purchase.
Explore conversion →Find the bottleneck. Then fix it.
Read our method →More creative. More budget. Broader targeting. None of it fixes a broken conversion path or inaccurate measurement.
Before we recommend spending more, we find what’s limiting performance. Sometimes it’s the media. Sometimes it isn’t. What matters is knowing the difference.
Diagnose first. Spend second.
Retail media and DTC results: where we’ve led brands.
Better performance doesn’t always come from the same playbook. Sometimes the opportunity is reaching new buyers. Sometimes it’s the creative. Sometimes it’s what happens after the click.
CONVERSION · LANDING PAGESThe ads weren’t broken. The landing pages were.Caplansky’s Meta campaigns were sending shoppers to generic homepage and collection destinations.+164%PROSPECTING BUYERS, FLAT SPENDRead the case →
RETAIL MEDIA · NEW-TO-BRANDThe new-to-brand bet.Scott & Jon’s wanted more than efficient sales from existing customers.NEARLY 2×NEW-TO-BRAND IN 3 MONTHSRead the case →
DTC MEDIA · CREATIVE STRATEGYThe record month.After a flat month, Hormbles introduced creator-led ads. Engagement jumped and traffic got cheaper, with only a modest increase in spend.6.5× CLICKSON 1.8× SPENDRead the case →