Services | Gawronski Media

Retail media

Ads where your product sits on the shelf.

Before we spend anything, we map where you’re sold, how many stores each retailer has, and which platforms reach those shoppers. Then we split a realistic budget across them and audit any accounts you already run.

INSTACART RESULTTwo of the fastest growing brands on Instacart’s 2025 list, including the fastest growing frozen brand. Two years in a row with 2+ brands on the list.

WHERE WE EXECUTE

#1 BUDGET PLATFORM AT GMOne platform reaches regional and national grocery chains, with the lowest barrier to entry.CAMPAIGN TYPESSponsored Product, Shoppable Display, Promotions, Co-brandingHOW WE WIN

1.Test small. Low new-to-brand share: launch NTB objectives at low budgets. Low retention: run Automatic & Grow.
2.Judge on a rolling 2–3 month basis.
3.If ROAS is flat but sales are growing, ignore ROAS and keep raising budget.

LARGEST RETAILER-SPECIFIC OPPORTUNITYFirst-party data connects online and in-store shopping. A priority when Walmart distribution and velocity matter.CAMPAIGN TYPESSponsored Products (about 75% of budget), Sponsored Brands, Sponsored Videos, Onsite Display, Offsite and in-storeHOW WE WIN

1.First 30 days: Sponsored Products only.
2.Run auto and manual together. Auto brings higher ROAS, manual brings higher new-to-brand.
3.Display comes after. If you can’t win at Sponsored Products, display is twice as hard.

DIRECT LINE TO TARGET SALESClosed-loop reporting ties ads to online and in-store Target sales. Best for brands with meaningful Target store counts.CAMPAIGN TYPESTarget Product Ads, then display, search, social and CTVHOW WE WIN

1.The widest ROAS range of any platform we run. 10x+ is common.
2.New brands start with one Auto campaign, no exclusions.
3.As ROAS climbs, add non-branded, then conquesting campaigns.

DIRECT LINE TO WHOLE FOODS SALESAmazon Ads reaches Whole Foods shoppers online and in store. A priority for natural, organic and premium brands.CAMPAIGN TYPESSponsored Products, Sponsored Display, DSP and in-store signageHOW WE WIN

1.Returns look worse early and climb month over month. Watch total Amazon sales lift.
2.Run about 60 days of manual and auto campaigns.
3.Move the auto campaign’s top keywords into manual.

ALSO RUN

HOW WE INVESTWin new buyers, defend the searches you already own, and move budget to wherever the next measurable opportunity is.

DTC media

Find new customers. Test what works. Scale what converts.

Meta finds new demand through creative. Google captures the demand that already exists. We run both, test them together, and move budget to what converts.

HORMBLES · DTC MEDIA

6.5× clicks on 1.8× spendAfter a flat month, Hormbles introduced creator-led ads. Engagement jumped and traffic got cheaper.Spend +79%CTR +539%CPC −73%

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WHERE WE EXECUTE

FINDS NEW DEMANDCreative is the biggest lever on Meta. We test messages, hooks, formats and audiences to find what moves shoppers to buy.CAMPAIGN TYPESCreative testing, prospecting, retargeting

CAPTURES EXISTING DEMANDSearch reaches shoppers already looking. We protect your brand terms and build non-branded reach where there’s a credible path to profitable acquisition.CAMPAIGN TYPESBranded search, non-branded search

ALSO RUN

Programmatic

HOW THE NEXT WINNER IS FOUNDNew concepts are in testing before the current winner wears out.

Intent

What do we actually know about why people buy?

Intent shows up in the ads people respond to, the searches they make, and what they do after the click. We read those signals, check that the data is trustworthy, and turn it into decisions.

THE SIGNALWHAT IT TELLS USWHAT WE CHANGE

CreativeMETAWHAT IT TELLS USWhich hooks, benefits and offers pull people toward a purchase.WHAT WE CHANGECreative briefs, audiences and landing-page messaging.

KeywordsGOOGLEWHAT IT TELLS USHow shoppers describe the problem and the product, in their own words.WHAT WE CHANGESearch targeting, ad copy and page headlines.

Store-locator clicksRETAILWHAT IT TELLS USInterest in buying in store when the sale happens off your site. A measurable proxy, not a confirmed sale.WHAT WE CHANGEHow we judge campaigns that drive retail traffic.

Conversion eventsTRACKINGWHAT IT TELLS USWhether the data can be trusted, or whether platforms are optimizing toward the wrong action.WHAT WE CHANGEClean events and attribution before budget moves.

WHAT THE DATA TELLS US TO DO NEXTBetter audiences, sharper messaging, cleaner measurement, and landing pages that match what shoppers came for.

Conversion

Make the page match the promise.

A strong ad loses its edge on a page that doesn’t match it. With our partner PaceFWD, we build destinations matched to the ad that sent each visitor.

CAPLANSKY’S · CONVERSION

+164% prospecting buyers−62% cost per buyerSame campaigns, audiences, creative and spend. The only change: dedicated landing pages matched to each ad instead of the homepage and collections.

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WHAT WE BUILD

IN PARTNERSHIP WITH

Intent-matched landing pagesBuilt inside your existing Shopify theme, one per audience, message and offer.

Improvements to your siteProduct pages, offer presentation, mobile usability and speed.

Custom Shopify themesA full rebuild when the current site can’t support what the ads need.

WHAT IMPROVED LOOKS LIKEMore buyers from the same spend, measured against the campaign that sent them.ALIGN→BUILD→MEASURE→REFINE

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What we do.

Retail media

WHERE WE EXECUTE

DTC media

WHERE WE EXECUTE

Intent

Conversion

WHAT WE BUILD